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Johanna Brown

Sales Strategist & Sales Enablement Advisor

With over 13 years of hands-on experience in B2B enterprise technology sales, Johanna is a seasoned sales strategist who has generated more than $50M in revenue across diverse industries like Healthcare, Government, and Cybersecurity. She specializes in setting up scalable sales processes, building pipelines, and navigating complex deal cycles, making her an expert in tackling the challenges faced by startups and small businesses in these areas.

In addition to her corporate roles, she has served as the Vice Chair of Provincial Tech Association (TECHNL), where she managed $30M in funding. Leveraging her deep expertise in strategic sales planning and go-to-market strategies, especially in long sales cycles and due diligence-heavy sectors, Johanna brings a wealth of actionable insights for early-stage entrepreneurs looking to fine-tune their acquisition strategies and sales operations.

What She Can Help Small Businesses With:

  • Scalable Sales Process Setup

  • Strategic Sales Planning

  • Go-To-Market Strategies

  • Pipeline Creation and Management

  • Proposal Crafting and Negotiation

  • Value Proposition Identification

  • Pricing Strategy

  • Contract Negotiation and Management

  • Building and Managing Sales Teams

  • Navigating Complex Procurement

  • Sales Tools and Sales Enablement Resources

  • Sales and Opportunity Qualification

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