Sales Strategist & Sales Enablement Advisor
With over 13 years of hands-on experience in B2B enterprise technology sales, Johanna is a seasoned sales strategist who has generated more than $50M in revenue across diverse industries like Healthcare, Government, and Cybersecurity. She specializes in setting up scalable sales processes, building pipelines, and navigating complex deal cycles, making her an expert in tackling the challenges faced by startups and small businesses in these areas.
In addition to her corporate roles, she has served as the Vice Chair of Provincial Tech Association (TECHNL), where she managed $30M in funding. Leveraging her deep expertise in strategic sales planning and go-to-market strategies, especially in long sales cycles and due diligence-heavy sectors, Johanna brings a wealth of actionable insights for early-stage entrepreneurs looking to fine-tune their acquisition strategies and sales operations.
What She Can Help Small Businesses With:
Scalable Sales Process Setup
Strategic Sales Planning
Pipeline Creation and Management
Proposal Crafting and Negotiation
Value Proposition Identification
Contract Negotiation and Management
Building and Managing Sales Teams
Navigating Complex Procurement
Sales Tools and Sales Enablement Resources
Sales and Opportunity Qualification