Are you in control of your audience? Take charge with the use of search engine optimization, or SEO. As a small business, marketing is crucial to get your company in front of your target audience, but marketing extends beyond social media campaigns and ads. Search engine optimization is arguably one of the most important marketing strategies that often gets overlooked or isn’t thought about at all.
Lost? Put simply, SEO is how high up your company appears as a result of a user’s search within a search engine. You want your company to be the first result to drive traffic to your website and socials. SEO helps build your brand recognition through repetition and prioritization. Don’t let your company get buried deep down in the results. SEO allows you to take control of your audience, often for free. Still not convinced?
Here are three reasons why YOU need to prioritize your SEO.
1. Search engines are rigged. Use that to your advantage.
The results of an internet search are far from random and organic traffic isn’t as organic as you’d think. SEO programs allow you to use keywords and phrases to make your company one of the first search results. Unlike traditional advertising methods where businesses cast a wide net hoping to reach their target audience, SEO helps small businesses reach users who are already interested in their offerings, increasing the chances of conversion.
2. Can’t spell incredible without credible.
Consumers who use search engines trust the first few results more than the results that are listed further down. If your company shows up on the second page of results, chances are, your target audience isn’t clicking past the first page, let alone scrolling down past the first five results. Even if they do, the consumer’s trust in those results decreases drastically. Consumers expect the most trusted and legitimate results to pop up first so utilize SEO to put your company at the top.
3. It’s all fair game.
Even though large companies dominate search engine results, you can compete with them. With SEO, it’s a battle of words. The more targeted and abundant your keywords are, the more competitive your SEO becomes, regardless of the size of your company. Think of it like a word association game; the more words that you match, the further ahead your company gets. If you play your words right, your organic traffic should increase.
Just to add the cherry on top, there is an abundance of free SEO tools out there and companies that offer free trials to get you started. While it requires an initial investment of time and effort, the long-term benefits of SEO far outweigh the costs.
Additionally, SEO generates organic traffic, reducing the need for costly paid advertising campaigns.
There’s no shame in paying for access to a variety of tools and help, but don’t let a tight budget deter you from the free SEO resources out there just calling your name.
Need more help?
Need help to determine how SEO fits into your small business' digital marketing strategy? Schedule a personalized, 1:1 advisory session with one of Sagely's marketing experts. They can help you refine your SEO approach to get the most bang for your buck.