Websites are a business’s first impression for potential customers — it’s where its services and accomplishments are presented, as well as being the gateway for customers to purchase and use the company’s services. How the information and accolades are presented, though, is just as important as the content itself.
Here are three aspects of website building that you should consider strengthening:
Aesthetics: The Look & Feel of Your Website
The most popular style that most brands are adopting is minimalism — it’s easy on the eyes and declutters the information on your website. Some things to simplify the look of a website are as minute as the fonts and colors you use.
Sans serif is the most common font family used in minimalist designs and there should be no more than two fonts on your website. A bold, thick font should be used for headers and key words, while a skinnier sans serif is used for the copy.
The colors for your business should both reflect your brand identity and be visually appealing. From light pastels to bolder hues, the color scheme should give potential customers a sense of what your business is about. Additionally, a 60%-30%-10% ratio of dominant, secondary and accent colors should be used throughout the website to show balance and variety.
Navigation: Simplify and Organize
In tandem with simplistic design, a simple set up is what will make potential clients stay — if it is difficult to find information or there is too much of it, it may drive people away from using your services. Organized information will help in multiple ways.
To-the-point descriptions are very easy for users to digest; text should be limited to one or two tight paragraphs, but singular sentences should be used whenever it can. Being knowledgeable and transparent about what your business does helps when writing brief copy.
Tab-based and scroll-based websites provide different user experience, and whichever one you pick should depend on what your looking for. Tabs look more organized and gives users a glance of what your business has, while scrolling is more intuitive and engaging. Whichever format you choose, keep information compartmentalized to look more structured and neat.
Visuals: Adding Credibility and Appeal
Having visual elements, especially of people, tells the business’s story without the use of words. It’s also eye-grabbing and helps in areas like SEO and social media sharing.
Generally, humans process images faster than words, and websites and social media posts with visual elements perform the best compared to word-heavy content. Photo and video content needs to be attention-grabbing and easy to digest, while also communicating the message you want to convey.
Including photos and videos on your website can enhance trust and credibility. By displaying images of your team, office or physical location, you humanize your business and make it more authentic. Videos can feature customer testimonials, product demonstrations or behind-the-scenes footage, all of which can further strengthen trust and credibility.
All in all, there are many small things you can do to tweak your website to make it more user friendly and appealing. If your looking for inspiration, our website encapsulates all of these suggestions and more.
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